Professional Sales and Marketing: Mastering Core Skills Event, 13.Jul.2025

Course Description

This comprehensive 5-day course equips professionals with essential skills in sales and marketing. Participants will learn proven techniques for prospecting, pitching, closing deals, and developing effective marketing strategies. Through hands-on exercises and real-world scenarios, attendees will gain practical experience to excel in today's competitive business landscape.

Learning Objectives

• Master the sales process from prospecting to closing
• Develop effective marketing strategies and campaigns
• Enhance communication and negotiation skills
• Learn to leverage digital tools for sales and marketing
• Understand customer behavior and market trends

Course Modules

Day 1: Foundations of Professional Sales

• Understanding the modern sales landscape
• Building a sales mindset
• Prospecting techniques and lead generation
• Effective communication in sales

Day 2: Advanced Selling Techniques

• Needs analysis and solution selling
• Overcoming objections
• Negotiation strategies
• Closing techniques

Day 3: Marketing Fundamentals

• Marketing principles and strategies
• Market research and analysis
• Branding and positioning
• Creating compelling marketing messages

Day 4: Digital Marketing and Sales Tools

• Social media marketing
• Email marketing campaigns
• CRM systems and sales automation
• Analytics and performance tracking

Day 5: Integration and Application

• Aligning sales and marketing efforts
• Customer relationship management
• Developing a personal action plan
• Role-playing and real-world scenarios

Practical Wins for Participants

• Create a personalized sales pitch and closing strategy
• Develop a targeted marketing campaign
• Build a practical lead generation system
• Craft a 30-day sales and marketing action plan