Course Description
This comprehensive 5-day course equips professionals with essential skills in sales and marketing. Participants will learn proven techniques for prospecting, pitching, closing deals, and developing effective marketing strategies. Through hands-on exercises and real-world scenarios, attendees will gain practical experience to excel in today's competitive business landscape.
Learning Objectives
- Master the sales process from prospecting to closing
- Develop effective marketing strategies and campaigns
- Enhance communication and negotiation skills
- Learn to leverage digital tools for sales and marketing
- Understand customer behavior and market trends
Course Modules
Day 1: Foundations of Professional Sales
- Understanding the modern sales landscape
- Building a sales mindset
- Prospecting techniques and lead generation
- Effective communication in sales
Day 2: Advanced Selling Techniques
- Needs analysis and solution selling
- Overcoming objections
- Negotiation strategies
- Closing techniques
Day 3: Marketing Fundamentals
- Marketing principles and strategies
- Market research and analysis
- Branding and positioning
- Creating compelling marketing messages
Day 4: Digital Marketing and Sales Tools
- Social media marketing
- Email marketing campaigns
- CRM systems and sales automation
- Analytics and performance tracking
Day 5: Integration and Application
- Aligning sales and marketing efforts
- Customer relationship management
- Developing a personal action plan
- Role-playing and real-world scenarios
Practical Wins for Participants
- Create a personalized sales pitch and closing strategy
- Develop a targeted marketing campaign
- Build a practical lead generation system
- Craft a 30-day sales and marketing action plan
Credits: 5 credit per day
Course Mode: full-time
Provider: Blackbird Training Centre
