Mastering the Art of Selling at Auction: A 5-Day Course Event, 14.Jul.2025

Course Description

This intensive 5-day course provides a comprehensive introduction to the world of auction sales. Participants will learn the fundamental principles of auctioneering, legal and ethical considerations, and effective strategies for successful sales. Through a combination of theoretical knowledge and practical exercises, students will develop the skills necessary to excel in the auction industry.

Learning Objectives

• Understand the history, principles, and current trends in the auction industry
• Master the techniques of effective auction chanting and communication
• Learn to appraise and market various types of auction items
• Develop strategies for successful auction planning and execution
• Gain knowledge of legal and ethical considerations in auctioneering
• Acquire practical skills for managing an auction business

Course Modules

Day 1: Introduction to Auctioneering

• History and evolution of auctions
• Types of auctions and their applications
• The role of the auctioneer
• Current trends and technologies in the auction industry

Day 2: Auction Chanting and Communication

• Developing an effective auction chant
• Voice projection and clarity
• Body language and stage presence
• Engaging with bidders and managing the auction flow

Day 3: Item Appraisal and Marketing

• Basics of item valuation and appraisal
• Researching and describing auction items
• Creating compelling lot descriptions
• Marketing strategies for auctions

Day 4: Auction Planning and Execution

• Pre-auction preparation and setup
• Managing auction day logistics
• Strategies for maximizing bids
• Post-auction procedures and follow-up

Day 5: Legal, Ethical, and Business Considerations

• Legal requirements and regulations in auctioneering
• Ethical standards and best practices
• Financial management for auction businesses
• Building and maintaining client relationships

Practical Wins for Participants

• Develop a personalized auction chant
• Create a mock auction catalog with item descriptions
• Plan and execute a simulated auction event
• Draft a business plan for an auction company