Course Description
This intensive 5-day course provides a comprehensive introduction to the world of auction sales. Participants will learn the fundamental principles of auctioneering, legal and ethical considerations, and effective strategies for successful sales. Through a combination of theoretical knowledge and practical exercises, students will develop the skills necessary to excel in the auction industry.
Learning Objectives
- Understand the history, principles, and current trends in the auction industry
- Master the techniques of effective auction chanting and communication
- Learn to appraise and market various types of auction items
- Develop strategies for successful auction planning and execution
- Gain knowledge of legal and ethical considerations in auctioneering
- Acquire practical skills for managing an auction business
Course Modules
Day 1: Introduction to Auctioneering
- History and evolution of auctions
- Types of auctions and their applications
- The role of the auctioneer
- Current trends and technologies in the auction industry
Day 2: Auction Chanting and Communication
- Developing an effective auction chant
- Voice projection and clarity
- Body language and stage presence
- Engaging with bidders and managing the auction flow
Day 3: Item Appraisal and Marketing
- Basics of item valuation and appraisal
- Researching and describing auction items
- Creating compelling lot descriptions
- Marketing strategies for auctions
Day 4: Auction Planning and Execution
- Pre-auction preparation and setup
- Managing auction day logistics
- Strategies for maximizing bids
- Post-auction procedures and follow-up
Day 5: Legal, Ethical, and Business Considerations
- Legal requirements and regulations in auctioneering
- Ethical standards and best practices
- Financial management for auction businesses
- Building and maintaining client relationships
Practical Wins for Participants
- Develop a personalized auction chant
- Create a mock auction catalog with item descriptions
- Plan and execute a simulated auction event
- Draft a business plan for an auction company
Credits: 5 credit per day
Course Mode: full-time
Provider: Blackbird Training Centre
