Strategic Marketing Essentials for Non-Marketing Leaders Event, 21.Sep.2025

Course Description

This intensive 5-day course equips non-marketing professionals with essential strategic marketing skills. Participants will gain a comprehensive understanding of core marketing principles, tools, and strategies to drive business growth and make informed decisions. Through practical exercises and real-world case studies, attendees will learn to develop and implement effective marketing strategies aligned with organizational goals.

Learning Objectives

• Understand fundamental marketing concepts and their application in business
• Develop skills to analyze market trends and consumer behavior
• Learn to create and implement effective marketing strategies
• Gain proficiency in digital marketing and social media techniques
• Enhance ability to measure and optimize marketing performance
• Improve collaboration with marketing teams and external partners

Course Modules

Day 1: Introduction to Strategic Marketing

• Defining marketing and its role in business success
• Key marketing concepts and frameworks
• Understanding the marketing mix (4Ps)
• Aligning marketing with business objectives

Day 2: Market Analysis and Consumer Behavior

• Conducting market research and analysis
• Segmentation, targeting, and positioning (STP)
• Understanding consumer behavior and decision-making
• Creating buyer personas

Day 3: Developing Marketing Strategies

• Crafting a value proposition
• Brand positioning and management
• Pricing strategies and tactics
• Distribution channels and logistics

Day 4: Digital Marketing and Social Media

• Overview of digital marketing channels
• Content marketing and SEO basics
• Social media marketing strategies
• Email marketing and marketing automation

Day 5: Marketing Performance and Integration

• Key performance indicators (KPIs) for marketing
• Analytics and data-driven decision making
• Integrating marketing across the organization
• Developing a strategic marketing plan

Practical Wins for Participants

• Create a basic strategic marketing plan for their organization
• Develop a customer persona and value proposition
• Design a simple digital marketing campaign
• Construct a marketing performance dashboard with key metrics