Course Description
This intensive 5-day course equips non-marketing professionals with essential strategic marketing skills. Participants will gain a comprehensive understanding of core marketing principles, tools, and strategies to drive business growth and make informed decisions. Through practical exercises and real-world case studies, attendees will learn to develop and implement effective marketing strategies aligned with organizational goals.
Learning Objectives
- Understand fundamental marketing concepts and their application in business
- Develop skills to analyze market trends and consumer behavior
- Learn to create and implement effective marketing strategies
- Gain proficiency in digital marketing and social media techniques
- Enhance ability to measure and optimize marketing performance
- Improve collaboration with marketing teams and external partners
Course Modules
Day 1: Introduction to Strategic Marketing
- Defining marketing and its role in business success
- Key marketing concepts and frameworks
- Understanding the marketing mix (4Ps)
- Aligning marketing with business objectives
Day 2: Market Analysis and Consumer Behavior
- Conducting market research and analysis
- Segmentation, targeting, and positioning (STP)
- Understanding consumer behavior and decision-making
- Creating buyer personas
Day 3: Developing Marketing Strategies
- Crafting a value proposition
- Brand positioning and management
- Pricing strategies and tactics
- Distribution channels and logistics
Day 4: Digital Marketing and Social Media
- Overview of digital marketing channels
- Content marketing and SEO basics
- Social media marketing strategies
- Email marketing and marketing automation
Day 5: Marketing Performance and Integration
- Key performance indicators (KPIs) for marketing
- Analytics and data-driven decision making
- Integrating marketing across the organization
- Developing a strategic marketing plan
Practical Wins for Participants
- Create a basic strategic marketing plan for their organization
- Develop a customer persona and value proposition
- Design a simple digital marketing campaign
- Construct a marketing performance dashboard with key metrics
Credits: 5 credit per day
Course Mode: full-time
Provider: Blackbird Training Centre
