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Leadership & Management Development

Business Strategy Construction: Building Competitive Edge

Master the art of crafting and implementing effective business strategies. Learn key frameworks, tools and techniques to drive sustainable competitive advantage.

Date
Location
Kuala Lumpur (Malaysia)
Duration
5 Days
Investment
GBP 4200

Course Overview

Course Description

This comprehensive 5-day course equips participants with the knowledge and skills to construct and implement effective business strategies. Through a blend of theoretical frameworks and practical applications, attendees will learn to analyze business environments, formulate strategic plans, and drive execution to achieve sustainable competitive advantage.

Learning Objectives

  • Understand core strategic management concepts and frameworks
  • Develop skills in strategic analysis, formulation and implementation
  • Learn to align organizational capabilities with market opportunities
  • Gain tools to monitor and adapt strategies in dynamic environments
  • Enhance strategic decision-making and leadership capabilities

Course Modules

Day 1: Foundations of Strategic Thinking

  • Introduction to strategic management concepts
  • External environment analysis (PESTEL, Porter's Five Forces)
  • Internal capabilities assessment (VRIO framework)
  • Stakeholder analysis and management

Day 2: Strategy Formulation

  • Developing vision, mission and strategic objectives
  • Generic competitive strategies
  • Blue Ocean Strategy and value innovation
  • Building and leveraging core competencies

Day 3: Strategic Analysis and Choice

  • Portfolio analysis tools (BCG matrix, GE-McKinsey)
  • Scenario planning and strategic options
  • Evaluating and selecting strategies
  • Risk assessment and mitigation in strategy

Day 4: Strategy Implementation

  • Organizational structure and strategy alignment
  • Resource allocation and budgeting
  • Change management and overcoming resistance
  • Performance measurement and balanced scorecard

Day 5: Strategic Leadership and Adaptation

  • Strategic leadership skills and practices
  • Building a strategy-focused organization
  • Continuous strategy review and adaptation
  • Emerging trends in strategic management

Practical Wins for Participants

  • Develop a strategic plan for your organization
  • Create a balanced scorecard to monitor strategy execution
  • Design an action plan to enhance your organization's competitive position
  • Formulate a personal leadership development plan to drive strategic initiatives
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Course Code
323002_221554
Course Date
25 - 29 Jan 2027
Course Price
4200 GBP