Communications & PR

Become a Certified Public Relations Professional in 5 Days

Master strategic communication, media relations, crisis management, and digital PR in this comprehensive 5-day course to become a Certified Public Relations Professional

Duration

5 Days

Credits

5 per day

Mode

Full-time

Provider

Blackbird Training Centre

Course Overview

Course Description

This intensive 5-day Certified Public Relations Professional (CPRP) course provides a comprehensive foundation in modern public relations practices. Participants will develop strategic communication skills, learn effective media relations techniques, master crisis management, and explore digital PR strategies. This course blends theory with practical applications to prepare PR professionals for today's dynamic communication landscape.

Learning Objectives

Develop and implement strategic PR campaigns aligned with organizational goals
Master media relations techniques and crisis communication strategies
Utilize digital and social media platforms effectively for PR initiatives
Enhance stakeholder engagement and reputation management skills
Apply ethical PR practices and measure campaign effectiveness

Course Modules

Day 1: Foundations of Strategic Public Relations

Evolution and current landscape of PR
PR strategy and campaign planning
Stakeholder analysis and mapping
Ethics in public relations

Day 2: Media Relations and Content Creation

Building media relationships
Writing compelling press releases and pitches
Storytelling techniques for PR
Visual content creation for PR

Day 3: Crisis Communication and Reputation Management

Crisis communication planning
Managing PR during a crisis
Reputation management strategies
Post-crisis recovery and lessons learned

Day 4: Digital PR and Social Media Strategies

Digital PR tools and platforms
Social media for PR professionals
Influencer marketing and partnerships
Online reputation management

Day 5: Measurement, Evaluation, and Emerging Trends

PR measurement and analytics
Evaluating campaign effectiveness
Emerging technologies in PR
Future trends and career development

Practical Wins for Participants

Create a comprehensive PR strategy for a real-world scenario
Develop a crisis communication plan for your organization
Build a digital PR toolkit with customized templates and resources
Design a measurement framework to demonstrate PR value to stakeholders

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