Feasibility Studies and Business Planning Masterclass

Why This Course

Launching a successful business or investment initiative begins with two essential capabilities: evaluating feasibility and developing a strategic business plan. The ability to assess viability, analyze markets, and forecast financial outcomes is critical for making informed, risk-aware business decisions.

The Feasibility Studies and Business Planning Masterclass is an intensive 5-day program designed to equip participants with the analytical tools and strategic frameworks needed to evaluate opportunities, design feasible ventures, and craft investor-ready business plans. Combining real-world case studies, financial modeling, and strategic planning techniques, this course prepares professionals to transform ideas into executable, high-impact business projects.

What You’ll Learn and Practice

By joining this program, you will:

• Master the process and methodology of conducting feasibility studies.
• Develop the ability to prepare comprehensive and persuasive business plans.
• Conduct in-depth market, operational, and financial analysis.
• Apply financial modeling and risk assessment techniques for decision-making.
• Design implementation roadmaps and strategies to ensure project success.

The Program Flow

Day 1: Introduction to Feasibility Studies

• The role and objectives of feasibility studies in business development.
• Structure and key components of a feasibility study.
• Market analysis: tools, data sources, and interpretation.
• Assessing technical, operational, and financial feasibility.
• Workshop: Outlining the framework for a feasibility study for a new venture.

Day 2: Advanced Feasibility Analysis

• Conducting detailed market research and demand forecasting.
• Competitive analysis and market positioning strategies.
• Assessing resource requirements and operational capacity.
• Identifying risks and developing effective mitigation strategies.
• Case Study: Evaluating the feasibility of an emerging industry project.

Day 3: Fundamentals of Business Planning

• Key elements and structure of a professional business plan.
• Writing an impactful executive summary that attracts investors.
• Crafting mission, vision, and value propositions.
• Designing an organizational structure and defining key management roles.
• Workshop: Building a draft business plan for your selected project.

Day 4: Financial Planning and Projections

• Building financial models for feasibility and business plans.
• Preparing revenue forecasts, budgets, and cash flow statements.
• Conducting break-even and profitability analysis.
• Exploring funding options, investor perspectives, and capital structuring.
• Exercise: Creating a 3-year financial projection model in Excel.

Day 5: Strategic Implementation and Presentation

• Translating plans into action: operational and strategic milestones.
• Developing marketing and sales strategies for new ventures.
• Implementation roadmaps and performance measurement systems.
• Presentation techniques for feasibility reports and business plans.
• Capstone Project: Presenting a full feasibility study and business plan to a review panel.

Individual Impact

• Gain the capability to assess business opportunities with analytical precision.
• Build professional, investor-ready business plans from concept to execution.
• Strengthen financial modeling, budgeting, and forecasting expertise.
• Develop strategic thinking and communication skills to support business leadership.

Organizational Impact

• Improve project selection and investment decision-making.
• Strengthen strategic planning and financial forecasting processes.
• Increase organizational capability for innovation and venture development.
• Enhance the success rates of new initiatives through structured feasibility assessment.

Training Methodology

This program integrates analytical rigor with practical application for maximum business impact. Learning methods include:

• Real-world feasibility study and business plan case analyses.
• Interactive workshops on market research, risk assessment, and financial modeling.
• Group projects and peer reviews of feasibility and business plans.
• Hands-on exercises using Excel and business analysis tools.
• Facilitated discussions with expert practitioners in entrepreneurship and finance.

Beyond the Course

Upon completion, participants will return equipped with the skills and tools to evaluate opportunities, prepare investor-grade business plans, and lead projects with confidence. They will be ready to:

• Conduct comprehensive feasibility assessments for new ventures or expansions.
• Design strategic, evidence-based business plans that attract investment.
• Build robust financial models and analyze business performance metrics.
• Guide organizational strategy and decision-making through data-driven insight.