Course Overview
Course Description
This intensive 5-day capstone project immerses participants in the full product management lifecycle. You'll take on the role of a product manager, guiding a product from initial concept through to market launch. Throughout the course, you'll create essential PM artifacts, develop strategies, and make critical decisions that shape your product's success.
Learning Objectives
- Apply product management principles to guide a product from conception to launch
- Create and utilize key product management artifacts and tools
- Develop strategies for product positioning, pricing, and go-to-market
- Practice stakeholder management and cross-functional collaboration
- Build a comprehensive product management portfolio
Course Modules
Day 1: Product Conception and Strategy
- Market analysis and opportunity identification
- Developing product vision and strategy
- Creating a product roadmap
- Stakeholder mapping and management
Day 2: Product Planning and Requirements
- User persona development
- Feature prioritization techniques
- Writing effective user stories
- Creating a product requirements document (PRD)
Day 3: Product Development and Design
- Agile development methodologies
- Collaborating with design and engineering teams
- Minimum Viable Product (MVP) planning
- Product analytics and metrics definition
Day 4: Product Testing and Validation
- User testing and feedback collection
- A/B testing strategies
- Quality assurance processes
- Iterative product improvement
Day 5: Product Launch and Go-to-Market
- Developing a go-to-market strategy
- Pricing and positioning
- Marketing and sales enablement
- Post-launch monitoring and optimization
Practical Wins for Participants
- A comprehensive product management portfolio showcasing key artifacts
- Hands-on experience managing a product through its entire lifecycle
- Improved stakeholder management and cross-functional collaboration skills
- Enhanced strategic thinking and decision-making abilities in product management
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