Communications & PR

Master Advanced PR Strategies: 5-Day Intensive Course

Elevate your PR skills with our comprehensive 5-day course covering strategic planning, crisis management, digital PR, and leadership in communications

Duration

5 Days

Credits

5 per day

Mode

Full-time

Provider

Blackbird Training Centre

Course Overview

Course Description

This intensive 5-day course is designed for PR professionals seeking to enhance their strategic communication skills and management capabilities. Participants will learn advanced techniques in campaign planning, crisis management, digital PR strategies, and leadership in communications. The course combines theoretical knowledge with practical applications to prepare professionals for high-level PR roles.

Learning Objectives

Develop comprehensive PR campaign strategies
Master crisis communication and reputation management
Enhance digital PR and social media management skills
Improve leadership and team management in PR contexts
Learn advanced measurement and evaluation techniques for PR campaigns

Course Modules

Day 1: Strategic PR Planning and Campaign Management

Advanced PR strategy development
Integrated campaign planning techniques
Stakeholder mapping and engagement strategies
PR measurement and evaluation frameworks

Day 2: Crisis Communication and Reputation Management

Crisis prevention and preparedness
Effective crisis response strategies
Post-crisis reputation rebuilding
Case studies in successful crisis management

Day 3: Digital PR and Social Media Strategies

Digital PR trends and best practices
Social media campaign planning and execution
Influencer relationship management
Online reputation management techniques

Day 4: PR Leadership and Team Management

Leadership skills for PR professionals
Managing and motivating PR teams
Effective client and stakeholder communication
Ethical decision-making in PR

Day 5: Advanced PR Tactics and Future Trends

Emerging technologies in PR
Data-driven PR strategies
Global PR considerations
Sustainable and purpose-driven PR practices

Practical Wins for Participants

Create a comprehensive PR campaign strategy
Develop a crisis communication plan
Design an integrated digital PR and social media strategy
Construct a PR measurement and evaluation framework

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