Master Data-Driven Product Management in 5 Intensive Days

Course Description

This intensive 5-day course equips product managers with the skills to harness data for informed decision-making. Participants will learn to collect, analyze, and interpret data to drive product strategy, prioritize features, and measure success. The course covers key aspects of data-driven product management, from defining metrics to conducting experiments and communicating insights.

Learning Objectives

• Master the fundamentals of data-driven product management
• Develop skills in data collection, analysis, and interpretation for product decisions
• Learn to define and track key performance indicators (KPIs) for products
• Understand how to use data for feature prioritization and roadmap planning
• Gain proficiency in conducting and analyzing A/B tests and experiments
• Enhance ability to communicate data-driven insights to stakeholders

Course Modules

Day 1: Foundations of Data-Driven Product Management

• Introduction to data-driven decision making in product management
• Key metrics and KPIs for product success
• Data collection methods and tools
• Ethical considerations in data usage

Day 2: Customer Insights and Market Analysis

• Analyzing user behavior data
• Conducting and interpreting market research
• Customer segmentation using data
• Creating data-driven user personas

Day 3: Feature Prioritization and Roadmap Planning

• Using data for feature prioritization
• Quantitative techniques for roadmap planning
• Balancing data with qualitative insights
• Communicating priorities to stakeholders

Day 4: Experimentation and A/B Testing

• Designing effective A/B tests
• Statistical analysis of test results
• Interpreting and acting on experiment outcomes
• Continuous experimentation strategies

Day 5: Data-Driven Product Strategy and Communication

• Developing data-informed product strategies
• Creating compelling data visualizations
• Presenting data-driven insights to executives
• Building a data-driven culture in product teams

Practical Wins for Participants

• Ability to define and track relevant product metrics
• Skills to conduct and analyze A/B tests for feature optimization
• Techniques for data-driven feature prioritization and roadmap planning
• Improved stakeholder communication through data-backed presentations