Course Description
This comprehensive 10-day course covers best practices in marketing, customer service, and sales. Participants will gain in-depth knowledge and practical skills to excel in these critical business areas. The program combines theoretical concepts with real-world applications, ensuring participants can immediately implement their learnings in their professional roles.
Learning Objectives
- Develop and implement effective marketing strategies
- Enhance customer service skills to improve satisfaction and loyalty
- Master advanced sales techniques to increase conversion rates
- Integrate marketing, customer service, and sales for optimal business performance
- Analyze market trends and consumer behavior to inform decision-making
- Utilize digital tools and technologies to streamline processes and improve outcomes
Course Modules
Day 1: Introduction to Marketing Excellence
- Understanding the marketing landscape
- Core marketing principles and strategies
- Market segmentation and targeting
- Developing a unique value proposition
Day 2: Advanced Marketing Techniques
- Digital marketing strategies
- Content marketing and storytelling
- Social media marketing
- Marketing analytics and metrics
Day 3: Customer Service Fundamentals
- Defining exceptional customer service
- Understanding customer needs and expectations
- Effective communication skills
- Handling difficult customers
Day 4: Customer Experience Management
- Creating a customer-centric culture
- Mapping the customer journey
- Implementing feedback systems
- Measuring and improving customer satisfaction
Day 5: Sales Foundations
- Understanding the sales process
- Prospecting and lead generation
- Effective questioning techniques
- Building rapport and trust
Day 6: Advanced Sales Strategies
- Consultative selling approach
- Overcoming objections
- Negotiation skills
- Closing techniques
Day 7: Integrating Marketing, Customer Service, and Sales
- Aligning departmental goals and strategies
- Cross-functional collaboration
- Customer relationship management (CRM) systems
- Data sharing and analysis
Day 8: Digital Tools and Technologies
- Marketing automation platforms
- Customer service software solutions
- Sales enablement tools
- AI and machine learning applications
Day 9: Market Analysis and Consumer Behavior
- Conducting market research
- Analyzing consumer trends
- Behavioral economics in marketing and sales
- Predictive analytics for decision-making
Day 10: Strategy Development and Implementation
- Creating integrated marketing, customer service, and sales plans
- Setting KPIs and performance metrics
- Change management and team alignment
- Continuous improvement strategies
Practical Wins for Participants
- Develop a comprehensive marketing plan tailored to your business
- Create a customer service improvement strategy to boost satisfaction scores
- Design a sales process optimization plan to increase conversion rates
- Formulate an integrated strategy aligning marketing, customer service, and sales efforts
Credits: 5 credit per day
Course Mode: full-time
Provider: Blackbird Training Centre
