Effective Sales Management & Best Practices

Introduction

Achieving outstanding sales results in an increasingly competitive world is a difficult task. Only by establishing a modern sales force management system and by engaging in comprehensive sales management training can todays firms compete. This strategic sales management course provides frontline sales managers with the knowledge, skills, and tools they need to drive bottom-line performance. It focuses on improving organization and forecasting skills, as well as other technical competencies aimed at guiding salespeople towards higher performance.

Course Objectives of Effective Sales Management & Best Practices

• Design and deliver sales strategies, organize sales territories.
• Use different forecasting models to optimize sales results.
• Appraise and train the sales team to generate increased sales and profits.
• Use their leadership and team-building abilities to improve sales and retain people.
• Carry out productive sales performance reviews and use a wide array of sales performance evaluation models.

Effective Sales Management & Best Practices Course Outlines

Day 1: Sales Management Training and Marketing Mix

• Sales management defined.
• Sales management functions.
• The position of personal selling in the marketing mix.
• The sales competency model.
• Major mistakes sales managers make.

Planning, Strategy, and Organization

• Sales planning fundamentals
  • SWOT analysis.
  • Formulating sales strategies.
  • Sales forecasting techniques.
• Organizing the sales force.
  • Structuring and deploying the sales force.
  • Territory design, allocation, and management.
  • The build-up and breakdown (territory design models).
  • Key account management: best practices.
  • Account analysis methods.

Day 2: Strategic Sales Management and Sales Cycle & Process

• Tracking daily activities.
• Keeping accurate records.
• Analyzing closing ratios.
• Prospecting.
• Preparation.
• Approach.
• Presentation.
• Handling objections.
• Closing.
• Follow-up.

Day 3: Sales Process Management and Sales Performance

• Understanding the psychology of the buyer.
• Characteristics of successful salespeople.
• Identifying the components of the sales process.
• Selling ASAP.
• A framework for change in the sales force.
• The customer-driven salesforce.

Sales Management Capstone Competencies

• The recruitment of a sales force.
• Determining the number of salespeople (models).
• Training and coaching the sales force.
  • Developing and conducting a sales training program.
  • The field training process.

Day 4: Sales Strategy Workshop, Team Leadership, and Motivation

• The team development cycle.
• Identifying team roles, strengths, and weaknesses.
• Coaching salespeople for peak performance.
• The sales coaching process.
• Leadership principles and skills.
• Situational leadership.
• Motivation guidelines and principles.
• The motivation mix.

Day 5: Marketing and Sales Seminar, Sales Performance Management

• The critical importance of setting standards.
• Types of standards.
• Characteristics of an effective appraisal system.
• Criteria for results-based evaluations.
• Qualitative and quantitative measures of performance.
• Sales evaluation models.

Sales and Marketing Strategy Workshops

As part of the course, participants will engage in a sales strategy workshop where they will learn how to craft effective marketing and sales strategies. These interactive workshops focus on applying theoretical concepts to real-world scenarios, providing a hands-on experience in developing sales and marketing strategies that align with business objectives.