Branding is how companies distinguish their product offerings from the competition. A brand is created by developing a distinctive name, package, and design and arousing customer expectations about the offering. This Strategic Brand Management course tackles all the competencies needed to build a strong organizational brand and evaluate its performance and perceptions in the marketplace. It also details brand management's role in the strategic marketing process, the steps of the consumer adoption process, the different types of branding strategies, and the signs that can indicate a troubled branding strategy.
City : Dubai (UAE)
Code : 3084_135404
Course Date: 23 - 27 Feb 2025
The Fess : 3900 Euro