Course Description
This intensive 5-day program provides a comprehensive overview of marketing communications and media planning. Participants will learn to develop integrated marketing strategies, create compelling content across various channels, and optimize media plans for maximum impact. The course combines theoretical knowledge with practical applications, ensuring participants can immediately apply their learnings in real-world scenarios.
Learning Objectives
- Develop integrated marketing communication strategies aligned with business goals
- Create compelling content for various marketing channels and audiences
- Design and implement effective media plans to maximize reach and engagement
- Analyze and optimize campaign performance using key metrics and analytics
- Apply best practices in digital marketing, social media, and emerging technologies
Course Modules
Day 1: Foundations of Marketing Communications
- Overview of the marketing communications mix
- Integrated marketing communications (IMC) principles
- Consumer behavior and audience segmentation
- Brand positioning and messaging strategies
Day 2: Content Creation and Channel Strategy
- Developing a content strategy
- Writing compelling marketing copy
- Visual content creation and design principles
- Multichannel marketing approaches
Day 3: Media Planning Fundamentals
- Media landscape and channel selection
- Media metrics and measurement
- Budget allocation and optimization
- Creating effective media plans
Day 4: Digital Marketing and Social Media
- Search engine marketing (SEM) and optimization (SEO)
- Social media marketing strategies
- Email marketing and marketing automation
- Mobile and app marketing
Day 5: Campaign Management and Analytics
- Campaign planning and execution
- Performance tracking and analytics
- A/B testing and optimization techniques
- Emerging trends and technologies in marketing communications
Practical Wins for Participants
- Develop a comprehensive integrated marketing communications plan
- Create a media plan optimized for reach and engagement
- Design a multichannel content strategy for a specific campaign
- Implement an analytics framework to measure and optimize campaign performance
Credits: 5 credit per day
Course Mode: full-time
Provider: Blackbird Training Centre
