Course Description
This intensive 10-day course is designed for professionals in the hospitality and transportation industries seeking to enhance their management skills and drive operational excellence. Participants will gain comprehensive knowledge of customer service, operational efficiency, marketing strategies, and leadership techniques specific to these sectors. The course combines theoretical concepts with practical applications to provide a well-rounded learning experience.
Learning Objectives
- Develop advanced customer service strategies for hospitality and transport
- Master operational efficiency techniques for improved service delivery
- Create effective marketing plans for hospitality and transportation services
- Enhance leadership skills for managing diverse teams in dynamic environments
- Implement sustainable practices in hospitality and transport operations
Course Modules
Day 1: Introduction to Hospitality and Transport Management
- Industry overview and current trends
- Key challenges and opportunities
- The role of technology in modern operations
- Customer expectations in hospitality and transport
Day 2: Customer Service Excellence
- Understanding the customer journey
- Personalization and customization strategies
- Handling complaints and service recovery
- Building customer loyalty programs
Day 3: Operational Efficiency in Hospitality
- Front office and reservation management
- Housekeeping and maintenance optimization
- Food and beverage service efficiency
- Event management and MICE operations
Day 4: Transport Operations Management
- Fleet management and maintenance
- Scheduling and route optimization
- Passenger safety and security protocols
- Baggage handling and tracking systems
Day 5: Marketing Strategies for Hospitality and Transport
- Digital marketing and social media engagement
- Branding and positioning
- Pricing strategies and revenue management
- Partnership and collaboration opportunities
Day 6: Financial Management and Cost Control
- Budgeting and forecasting
- Cost reduction strategies
- Yield management techniques
- Financial performance analysis
Day 7: Human Resource Management
- Recruitment and retention strategies
- Training and development programs
- Performance management systems
- Employee engagement and motivation
Day 8: Technology Integration and Innovation
- Property management systems
- Customer relationship management tools
- Artificial intelligence and automation
- Data analytics for decision-making
Day 9: Sustainability and Corporate Social Responsibility
- Eco-friendly practices in hospitality and transport
- Energy efficiency and waste management
- Community engagement initiatives
- Ethical business practices and compliance
Day 10: Leadership and Change Management
- Effective leadership styles in service industries
- Managing diverse and multicultural teams
- Crisis management and problem-solving
- Implementing and managing organizational change
Practical Wins for Participants
- Develop a customized customer service strategy for their organization
- Create an operational efficiency improvement plan
- Design a digital marketing campaign for a hospitality or transport service
- Formulate a sustainability initiative for implementation in their workplace
Credits: 5 credit per day
Course Mode: full-time
Provider: Blackbird Training Centre
