Course Description
This intensive 5-day course equips enterprise professionals with advanced social media strategies to drive measurable business impact. Participants will learn how to develop a comprehensive social media strategy aligned with organizational goals, leverage data analytics for decision-making, and implement crisis management protocols. The course covers cutting-edge tactics for major platforms, influencer partnerships, and measuring ROI.
Learning Objectives
- Develop an enterprise-level social media strategy aligned with business objectives
- Master advanced tactics for major social platforms to increase engagement and reach
- Implement data-driven decision making using social media analytics
- Create a crisis management plan for potential social media issues
- Establish KPIs and measure the ROI of social media initiatives
Course Modules
Day 1: Strategic Foundations
- Enterprise social media landscape and trends
- Aligning social strategy with business goals
- Audience segmentation and persona development
- Competitive analysis and benchmarking
Day 2: Advanced Platform Tactics
- LinkedIn for B2B growth and thought leadership
- Twitter for real-time engagement and customer service
- Instagram and TikTok for visual storytelling
- Emerging platforms and technologies
Day 3: Content Strategy and Influencer Marketing
- Developing a content strategy and editorial calendar
- User-generated content campaigns
- Influencer partnership strategies
- Paid social media advertising techniques
Day 4: Analytics and Data-Driven Decision Making
- Key social media metrics and KPIs
- Social listening and sentiment analysis
- Data visualization and reporting
- Predictive analytics for social media
Day 5: Risk Management and ROI
- Social media crisis management protocols
- Legal and compliance considerations
- Measuring and communicating social media ROI
- Future-proofing your social media strategy
Practical Wins for Participants
- A customized enterprise social media strategy blueprint
- Crisis management playbook for social media incidents
- ROI measurement framework for social media initiatives
- Action plan for implementing advanced tactics on major platforms
Credits: 5 credit per day
Course Mode: full-time
Provider: Blackbird Training Centre
