Course Description
This intensive 5-day course is designed for experienced marketers looking to take their content marketing skills to the next level. Participants will learn advanced strategies for content creation, distribution, and optimization, as well as how to measure and improve ROI. Through hands-on exercises and real-world case studies, attendees will gain practical skills to elevate their brand's digital presence and drive meaningful results.
Learning Objectives
- Develop a comprehensive, data-driven content marketing strategy
- Master advanced content creation techniques for various platforms
- Implement effective content distribution and promotion tactics
- Utilize advanced analytics to measure and optimize content performance
- Create a scalable content marketing system for long-term success
Course Modules
Day 1: Strategic Content Planning
- Advanced audience research and persona development
- Content gap analysis and opportunity identification
- Creating a data-driven content strategy
- Aligning content with the customer journey
Day 2: Advanced Content Creation
- Storytelling techniques for brand differentiation
- Creating interactive and immersive content experiences
- Video content strategy and production
- Podcasting for thought leadership
Day 3: Content Distribution and Promotion
- Omnichannel content distribution strategies
- Influencer collaboration and co-creation
- Paid content promotion tactics
- SEO optimization for content visibility
Day 4: Content Performance and Analytics
- Advanced content analytics and KPI tracking
- A/B testing for content optimization
- Attribution modeling for content ROI
- Predictive analytics for content planning
Day 5: Scaling Content Marketing Operations
- Building an agile content marketing team
- Content workflow optimization and automation
- Managing a global content strategy
- Future trends in content marketing
Practical Wins for Participants
- A customized, data-driven content strategy ready for implementation
- Templates and frameworks for streamlined content creation and distribution
- A comprehensive content performance dashboard for ongoing optimization
- Action plan for scaling content marketing efforts within their organization
Credits: 5 credit per day
Course Mode: full-time
Provider: Blackbird Training Centre
