Course Description
This intensive 5-day course equips participants with essential skills for successful e-commerce selling. From understanding online consumer behavior to mastering digital marketing techniques, learners will gain practical knowledge to thrive in the competitive online marketplace. The course combines theoretical concepts with hands-on exercises to ensure a comprehensive learning experience.
Learning Objectives
- Understand key principles of e-commerce and online consumer behavior
- Develop effective product presentation and description techniques
- Master digital marketing strategies for e-commerce
- Learn to optimize conversion rates and enhance customer experience
- Gain proficiency in using e-commerce platforms and analytics tools
Course Modules
Day 1: Foundations of E-Commerce Selling
- Introduction to e-commerce landscape
- Understanding online consumer behavior
- Key differences between traditional and online selling
- E-commerce platforms overview
Day 2: Product Presentation and Description
- Crafting compelling product descriptions
- Effective product photography techniques
- Creating engaging product videos
- Optimizing product pages for search engines
Day 3: Digital Marketing for E-Commerce
- Social media marketing strategies
- Email marketing campaigns for e-commerce
- Pay-per-click advertising techniques
- Content marketing for online stores
Day 4: Conversion Rate Optimization
- Understanding the customer journey
- Improving website usability and navigation
- A/B testing for e-commerce
- Implementing effective call-to-action strategies
Day 5: Analytics and Future Trends
- Utilizing e-commerce analytics tools
- Interpreting key performance indicators (KPIs)
- Emerging trends in e-commerce
- Developing a long-term e-commerce strategy
Practical Wins for Participants
- Create an optimized product page that increases conversions
- Develop a targeted digital marketing campaign for an e-commerce product
- Implement a conversion rate optimization strategy for an online store
- Design an analytics dashboard to track and improve e-commerce performance
Credits: 5 credit per day
Course Mode: full-time
Provider: Blackbird Training Centre
